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Online Marketing: SEO

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Online Marketing: SEO, Miguel López Gómez (SEO)
English Gómez Book

1.

objectives of the book What you will learn in this book?

What do you need to know to understand this book?

Who should read this book and why?

Why SEO? What

not find this book? digital edition of the book 2 .- Preliminary steps to SEO.

Edit your web. The FTP service.

A bit of HTML, just Creating a Google account
Creating your Google Gmail account

3 .-

Web Analytics Free services from Google: Using Analytics and Sitemaps Google Analytics for SEO Google Analytics Settings in Advanced Settings web
Google Analytics Web Analytics

Yahoo!

adding their pages to the Google index What is the Sitemaps?
Creating the Working with Google Sitemaps Webmaster Central

Configuring your first account in Google Sitemaps to Google

indicating where the Sitemaps Task Summary
4 .- Basic SEO, the necessary theory. Sectioning


visitors what your visitors are looking for online? When we
SEO?
On what basis is the SEO.

5 .- Beginning SEO work
Election
keywords
List
marketing terms List of terms in a poll list of popular terms

Taking advantage of Google Trends.
6 .- Setting objectives SEO. Knowing the future

: Calculate forecast
visits visits from SERP position
Application for the calculation of estimated visits.
Where do we come? "Where do we go? SERP Monitoring Tools



7 .- Content, content, content!

useful information, fresh information

Flash, the problem of content Density

invisible keyword (keyword density) Long Tail, the long tail keywords Internet marketing: attracting more visitors


8 .- Internal factors structure the information

Link Juice and nofollow attribute importance is not the same as PageRank Subdomains or folders
Naming
pages static or dynamic URL
Passing parameters from dynamic pages. Rewriting
address links. Top of page

Campos validated HTML META META TITLE
META KEYWORDS META DESCRIPTION
Within
Divide page and rule
Organize content with headlines
The amount of text does not affect valid HTML

Writing is not essential, but helps

Images must read Using image search for SEO is to get visitors LINKS
The first link is which has


9 .- Other internal factors to consider

By name will find

Buying domains with web hosting keywords: near or far? Think globally, act locally
Google Local Business Center
local websites, websites designed
Halo Effect


10 .- External factors

structure of links in the PageRank
website
TrustRank
Exchange and buying links online black holes



11 .- Black Hat SEO. Cloaking



invisible text Duplicate SPAM
domains in forums
Using spam links or keywords
forced About Black Hat SEO
Leaving a Google penalty 12 .-

Roadmap SEO SEO
Chops . SEOMOZ.org
SEO Cheat Sheet. Anton
Shevchuck SEO Cheat Sheet


13 .- Follow SEO project. Tracking

position (SERP) SEO

Analytical results. How to setup and monitor Analytics SEO? Rating visits from search engines by volume
rating rating
visits by
visit quality rating by improving the positioning

14 .- Case Studies

Canal Solidario canalsolidario.org
Project Objectives Analysis Analysis
visits keywords Choosing keywords

objective factors


onpage 15 .-

Resources Forums Blogs Books.


16 .- Directory of professionals and companies.

How to choose an SEO company or professional? Professional SEO in Spain Catalunya

Madrid Valencia.
North (Basque Country + Asturias + Navarra)
Castilla y León.

Andalucía Aragón. Canary

Other countries.

USA / Mexico / Argentina.

Links


Online Marketing: SEO, Miguel López Gómez (SEO)

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